This Spring season, the classic denim jacket comes roaring back into fashion and is the perfect item to layer over every look. In dark, raw and rinse washed qualities – or washed for a vintage finish – the denim jacket looks best in classic retro styling. To read more, pick up a subscription to the [...]

Denim proves to be the ultimate in versatility when denim accessories become a hot trend! From sky high platforms to sensible ballet flats, from a fabulous range of bags in every size and shape – to new jewelry items threaded with strips of frayed denim – designers have pulled out all stops in an effort [...]

While there are plenty of cheeky denim short shorts all over the fashion floor, we believe that longer length bermuda shorts – in mainly skinny shapes – will be the hot item this Summer season. With a clean finish, frayed hemline or rolled cuff, these shorts can be teamed back with everything. To read more, [...]

Denim is such a versatile fabric, so it doesn’t always need to be seen in just jeans. Indeed, designers at all levels of the market are reinterpreting denim for Spring – and the focus is sportswear! From dresses, to wide leg trousers, slim pencil skirts, shorts, tops and jackets looks great in both dark indigo [...]

After many seasons of destroyed denim jeans, we feel a strong trend to authentic dark, raw and rinse washed denim jeans will be a strong trend in menswear. Usually cut from narrow loom weaves with an obvious selvage, these jeans come in hard wearing classic five pocket straight and skinny styles and look best when [...]

. A range of neutral hues – including ‘all important’ khaki – enhances the denim assortment across the fashion floor. This Spring season it is necessary to widen the offer in 5 pocket jeanswear styling – to test new hues, and new washes – in an effort to maintain jeanswear sales. And when denim jeans [...]

. This Spring season men’s denim jeans will have some major competition from other woven bottoms – like chinos – so it will be most important to put your best foot forward. Only the most authentic denim jeans will lure in the aficionado who knows his denim. Narrow loom Japanese denim – dark, raw and [...]

. Now that we have just about done everything possible to a pair of jeans – and women have a wardrobe full – it’s time to rethink denim. We feel strongly that denim sportswear is an opportunity – particularly dresses – which continue to be a strong category of business. To read more, pick up [...]

. 80′s inspiration brings back both the best and the worst when talking denim. On the good side, the 80′s brought us stonewash denim – on the bad – acid wash denim! But this is 2010 – and with Buffalo plaid shirts, leather motorcycle jackets, studded punk belts and skinny jeans also appearing – I [...]