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H&M proves that for men, you cannot go wrong with a Spring opening statement celebrating ‘the blues’. In a range of denim qualities and washes – from bleached out, to authentically aged – to dark, raw and rinse washed – ‘the blues’ will continue to dominate as the most important color story of the season.
To [...]

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A new season opening statement launches at H&M. From their windows, to their website, to their current advertising – H&M sends a very clear message to their customers. And it’s all about ‘the blues’! From denim, to chambray to nautical inspired Breton stripes and indigo knits – for both men and women – ‘the blues’ [...]

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Coming off a successful collaboration based on beautiful lingerie, Sonia Rykiel goes back to her roots. Rykiel’s latest collaboration highlights her talents in a range of knit items from feminine and sexy dresses, to sweaters, knit shorts, decorative leggings, fabulous colorful accessories – plus some very cute ‘mini me’ items for girls. Typically Rykiel – [...]

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Designer collaborations continue and in a surprise move H&M have selected Tamara Mellon’s Jimmy Choo – famous for their sexy shoes – as the next installment. Following on the heels of Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Comme des Garcons and Roberto Cavalli, it seems the perfect time to focus on footwear! With shoes [...]

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Last Friday, H&M announced their newest collaboration with Jimmy Choo for their key November delivery. Following in the footsteps of Stella McCartney, Karl Lagerfeld, Viktor & Rolf, Roberto Cavalli
and Comme des Garcons, H&M have made a daring choice in Jimmy Choo. Do I think it will sell? Hell, yeah! Like hot cakes! With a renewed [...]

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Not that you needed a reason to head over to H&M, but here’s some extra incentive…’Designers Against AIDS’ has teamed up once again for a better-than-ever collection of Tee’s-for a good cause. Made of 100% organic cotton each T-shirt has been custom designed by the likes of Dita Von Teese,N.E.R.D, Robyn and Katy Perry, to [...]

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Now expanded to 1,600 stores, Matthew Williamson’s new delivery has been bought in enough volume to ensure a longer run. The intention of this Collection is not to immediately sell out but to be present through the season – ensuring access for so many more people. Inspired by exotic locales – like Mexico, Cuba and [...]

Matthew Williamson for H&M – sold out by 10.00AM!
In a first, H&M introduced the new Matthew Williamson line – in a Spring season! April 23rd was the big day with expectations high. Shorter lines and a less aggressive crowd ensured that this launch took on a slightly calmer approach than previous designer collaborations. Nonetheless – [...]