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I hope the message is loud and clear – Spring is all about ‘the blues’ – and it’s always built around denim. But it is no longer just about jeans as denim sportswear becomes a brand new focus. The Gap’s new Spring campaign proves this point as denim – for both men and women – [...]

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Using stills from their latest advertising campaign, Gap turns up the volume and shouts out – PLAID – this Holiday season. Add to that a heavy dose of red and you will surely get the message – plaids and red – are key to a successful Holiday season.
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The Gap — who have been missing from television advertising over the past couple of years-are back-with a new Holiday campaign! And it’s really good! With a compelling message in  color and key items- Gap’s Holiday assortment is worth promoting and getting the message out. Under the direction of Creative Director-Patrick Robinson-Gap is not just [...]

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A new Gap 1969 has opened at 528 Broadway on the corner of Spring Street. This 8,000-square-foot store – over 2 floors – is the very first concept that fully focuses on their newly relaunched 1969 denim brand. This certainly points to Gap’s reliance on denim to turn their business around. A fifteen-foot-high, 24-foot-wide glass [...]

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“I did a lot of looking at my own kids” Stella McCartney said on Thursday night of the inspiration for the lines she was launching for GapKids and babyGap today. Hip and oh so cool, the collection features a range of ‘must have’ items girl’s, boys and babies – from animal motif jacquard sweaters, to [...]