This Spring season, the classic denim jacket comes roaring back into fashion and is the perfect item to layer over every look. In dark, raw and rinse washed qualities – or washed for a vintage finish – the denim jacket looks best in classic retro styling. To read more, pick up a subscription to the [...]

Denim proves to be the ultimate in versatility when denim accessories become a hot trend! From sky high platforms to sensible ballet flats, from a fabulous range of bags in every size and shape – to new jewelry items threaded with strips of frayed denim – designers have pulled out all stops in an effort [...]

While there are plenty of cheeky denim short shorts all over the fashion floor, we believe that longer length bermuda shorts – in mainly skinny shapes – will be the hot item this Summer season. With a clean finish, frayed hemline or rolled cuff, these shorts can be teamed back with everything. To read more, [...]

Denim is such a versatile fabric, so it doesn’t always need to be seen in just jeans. Indeed, designers at all levels of the market are reinterpreting denim for Spring – and the focus is sportswear! From dresses, to wide leg trousers, slim pencil skirts, shorts, tops and jackets looks great in both dark indigo [...]

Vintage styled overalls, shortalls and even a few skirtalls are turning up across the fashion floor and look set to make a major statement this Fall season! While the weather is still beautiful – tanned and bare legs are the best accessory, but when it chills – expect textured tights and leggings – plus a [...]

. Denim short shorts look set to be a volume selling key item this Spring/Summer. Expect shorts to be worn layered over leggings and tights for Spring and over beautiful tanned and bare legs for Summer! Cut oversized – in ‘boyfriend’ fits, decorated with heavy metal hardware, paint spattered and with interesting pocket treatments peeking [...]

. H&M proves that for men, you cannot go wrong with a Spring opening statement celebrating ‘the blues’. In a range of denim qualities and washes – from bleached out, to authentically aged – to dark, raw and rinse washed – ‘the blues’ will continue to dominate as the most important color story of the [...]

. I hope the message is loud and clear – Spring is all about ‘the blues’ – and it’s always built around denim. But it is no longer just about jeans as denim sportswear becomes a brand new focus. The Gap’s new Spring campaign proves this point as denim – for both men and women [...]

. A range of neutral hues – including ‘all important’ khaki – enhances the denim assortment across the fashion floor. This Spring season it is necessary to widen the offer in 5 pocket jeanswear styling – to test new hues, and new washes – in an effort to maintain jeanswear sales. And when denim jeans [...]