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A range of neutral hues – including ‘all important’ khaki – enhances the denim assortment across the fashion floor. This Spring season it is necessary to widen the offer in 5 pocket jeanswear styling – to test new hues, and new washes – in an effort to maintain jeanswear sales. And when denim jeans just [...]

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This Spring season men’s denim jeans will have some major competition from other woven bottoms – like chinos – so it will be most important to put your best foot forward. Only the most authentic denim jeans will lure in the aficionado who knows his denim. Narrow loom Japanese denim – dark, raw and clean [...]

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Now that we have just about done everything possible to a pair of jeans – and women have a wardrobe full – it’s time to rethink denim. We feel strongly that denim sportswear is an opportunity – particularly dresses – which continue to be a strong category of business.
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80’s inspiration brings back both the best and the worst when talking denim. On the good side, the 80’s brought us stonewash denim – on the bad – acid wash denim! But this is 2010 – and with Buffalo plaid shirts, leather motorcycle jackets, studded punk belts and skinny jeans also appearing – I have [...]

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Strange things happen when talking fashion! Bleached and blotchy denims in skinny fits and ‘jeggings’ are appearing all over the Young Contemporary and Junior floor. While not exactly the most ‘tasteful’ of trends – newness continues to spark interest – and I feel these will most definitely appeal to the Junior customer.
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With heavy metal denim at Current/Elliot and dark clean skinny jeans from JBrand hot – as I walk the denim floors – not much else stands out. Have we now done everything possible to denim jeans? Do women have closets full of denim and are looking for something else? I feel strongly that the [...]

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Across the fashion floor from the premium end of the denim market to brands designed for the wider market – the denim legging – has become a volume selling key item. In simple styling with elastic waists, in styles with faux front pockets and in super skinny true five pocket styling – denim leggings work [...]

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This season, it’s not just about ’skinny’ denim jeans! Denim leggings, skirts, shorts (yes, even for Fall!), jackets and now – shirts – will enhance your ever expanding denim presentation. In body fitting stretch denim styles – and in new shapes that cut oversized and can be worn as a jacket – the denim shirt [...]