Research thru some NY based blogs – describing the new 6,000 sq. ft ‘Superdry’ flagship at 718 Broadway, NOHO (btw Washington Pl. & Waverly Pl.) and their aesthetic – has surely got allot of potential customer’s confused. Is it Japanese? Is it English? Is it an Abercrombie wannabe? Is it for hipsters? Or is it even hip – with all those logos? Well, first of all it’s British – and has recently turned up at both Macy’s (not exactly a hip connection) and Bloomingdale’s. It’s kinda like a Uniqlo with a vintage ‘Western’ or ‘All American’ twist – that is British in heritage – and Japanese in spirit. And yes, it’s kinda hip in an Urban Outfitters kinda way. Confusing? I would certainly suggest a strong marketing campaign to set things straight!

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