Esprit Opens A Flagship on 34th Street!
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In their most daring move yet – Esprit – opens their biggest flagship in the US – right on 34th Street (btw 5th & 6th Ave). Covering 3 floors – Women’s and Men’s – is all available under the Esprit, EDC and the new slightly edgy ‘de Corp’ brands. With an increase in mannequin count, one is able to ascertain very quickly what each brand stands for. Confusing? All I can say is “that’s allot going on all in one store”! (and then there’s all those corny props! Electric wires strung from posts and made from rope! Yikes!! Quick send over one of those brilliant Anthropologie visual merchandisers to help out!)
To read more, pick up a subscription to the New York Retail Report – contact an agent near you!
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