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American Eagle’s four-floor, 25,000-square-foot flagship opened today at 1551 Broadway at 46th Street. In addition to a new concept that will blow the minds of any typical American Eagle customer -- the store will have a 25-story inactive LED sign which adds up to 15,000-square-feet of outdoor electronic signage. Anyone who had any doubts of exactly who American Eagle is -- will most certainly have their questions answered? The flagship carries the regular line plus anywhere from 10 percent to 20 percent exclusive product in the hopes of widening their appeal. New to the store is lingerie -- including a range of bras -- and an expanded range of footwear. With any purchase, customers are invited to participate in “15 Seconds of Fame”. You can strike a pose in a mini photo studio and just minutes later your photo will be projected onto the outside of the store -- for all to see! Now that’s certainly makes a visit worthwhile!

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