.

“I did a lot of looking at my own kids” Stella McCartney said on Thursday night of the inspiration for the lines she was launching for GapKids and babyGap today. Hip and oh so cool, the collection features a range of ‘must have’ items girl’s, boys and babies – from animal motif jacquard sweaters, to band-major jackets with braided trim detailing (all very Sgt. Pepper!), to tulle skirts, hoodies, raincoats, denim jeans and very cute embellished dresses. Collaborations have gone along way over the recent years and certainly look set to continue. They are a way of bringing new customers into the store, a way of getting noticed – and certainly in the case of Stella McCartney – a way of adding the ‘cool’ factor!

To read more, pick up a subscription to the New York Retail Report – contact an agent near you!