. Just like shooting fish in a bucket – it was easy to spot the Abercrombie fraternity who came to support their colleagues – for the opening of Hollister (kid ‘sister/brother’ retail concept of Abercrombie & Fitch) in Soho today (see ‘New Store Openings’ post). While we agree that plaid shirts are one of the [...]

. Southern California style comes to Soho (Cr. of Houston and Broadway) in the highly anticipated opening of Hollister – the kid ‘sister/brother’ of Abercrombie & Fitch today! And for this jaded merchant, I must admit – I got excited! A meandering pier takes the customer on an upward route through shabby chic beach huts [...]