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Call it the American Apparel effect, if you will – but, all of a sudden, the biggest shape in jersey tees is – the basic vee. Of course, the very successful retailer – American Apparel – have based their business model on the hottest key item shapes out there – and finally, designers, brands and retailers alike, have sat up and taken notice! Across the fashion floor – in Women’s, Juniors and Men’s apparel – and on the street of New York -the basic vee tee can be seen in a wide range of the season’s very best hues, stripes and fun prints. We expect a major return to basic jersey tee shapes to continue right into Sping/Summer 2010!

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